I think the way the A is offset adds interest to this logo because otherwise it would look too boring. I think the space between Tom Alexander and Photography could be a little wider to add more separation. Another possible approach could be dividing the two lines with a dot on each side.
This sign is interesting to me because the letters are cut out and on a raised surface giving a shadow behind. I do not know if it was done intentionally, but I noticed that there is a correlation between the name "hidden lights" and the design. That is, the shadow beneath shows the text in negative almost lit, surrounded by shadows, and hidden by the copper material above it. I think if this was done intentionally it was very clever.
I found it interesting how differently these two beer companies approaches were in creating their design. Corona gives more of a "I'm on vacation" feel and they advertise that in their commercials with people relaxed on a beach opening a bottle of Corona. Because of this idea, their font is more laid back and the C looks almost spanish to correlate with Mexico. Bud Light is very American looking with the red, white, and blue color scheme. It is bold, strong and intended to be the all-American beer choice.
The first two photos were taken on the side of a building in downtown Flagstaff. The second two photos were taken from outside a restaurants window in downtown Flagstaff.
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