Journal Entry 1: Beverage Labels

I took the following pictures of alcoholic beverages at "Smoke and Bottle".

Although all of the beer bottles shown above are made by the same company, each individual bottle has its own design & typeface relating to its name, flavor, or kind.

This packaging was done on the side of a box to hold multiple bottles. The designs show to pay attention to type in overall design to keep a constant flow between type & image relationship. They draw the viewers in to take a closer look and the longer they look at it, the more they read about the product.

Here are some smaller packaging designs that have interesting titles and although they represent a psychedelic design, they are still legible enough.

These beer bottle labels use a lot of interesting type styling techniques. In the first two bottle labels, for example, the title is on two lines, justified, have various size, color, and weight. The type on the third bottle label follows curved paths.

I like how the "Devil's Ale" logo uses the theme it is representing to make its type. The devil ears are symmetrical like the V. Overall this brand has a strong type design and represents the product name well.

I picked these for my entry because I loved the interesting type on these labels and boxes. They show creativity and to me are unique compared to most common alcoholic beverage brands.