All of the informational text on this box is centered and well-organized. I like how the icons were added next to the different flavors to be easy for viewers to correlate, however, I would have used more neutral colors to go with the rest of the design to represent Quaker. The other colors were chosen well as to not be repetitive. I think "instant oatmeal" could have been more bold or stand out more in some way.
I think the type on this box works well for doughnuts. Since their name is Soft'ees, it makes sense that they used an organic, bubbly font. The white outline and blue gold around the red letters ties everything else on the box together. I think the placement was done well. My initial reaction was that I noticed the box because of the big red font, next I looked more and decided doughnuts sounded good.
I think the type on this label could have been more creative. I would have used different colors and a different approach for the proximity.
I took these pictures in my kitchen.
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