This tin collectable Coors sign caught my eye because of its antique-like style. Its company name is large and the main element, the line of text underneath was not meant to stand out or look as part of the name so it is in a fine, small, sans serif font.
A variety of different fonts are used on this sign. This works because they're in order of importance and still carry your eyes in the order they should see it. Pabst is italicized and fancy, Blue Ribbon has serifs giving it a professional effect, and beer is in capital letters but minimized in size to fit well into the ribbon.
This sign caught my eye because it is meant to be bold, clear, and simple. Everything is center-alligned and clean looking for passerby's.
I saw these signs in downtown Flagstaff. The 1st two were in Smoke and Bottle and the last sign was in the children game store.
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