Journal Entry 13: Clothing Typography

I chose this example because I like the type that was used. It gives that rocker style but with a more fancy twist. I like that it is in silver because it gives a shine and looks good over black leather. My initial reaction was that this tag added to the jeans in a way by giving it more quality.

I think that the copper color used for this font works well against the blue jean. I like how the 7 and the S are nearly the same height. I also like how the n crosses the 7, connecting the whole title together well. My initial reaction was that I liked the script & shape of it.

To me, this almost looks hand-stitched and it does not give off a neat, sharp look. I do not like how there are no spaces used between the words. There is not much change in weight and there is not a meaningful alignment for how the second line placement is.

These images were taken from my closet. I chose to do these because it is interesting to me how different designers vary in how fancy they get with their labels especially when they are just seen from the inside of the jeans. I feel that the type on any piece of clothing is important to look good and achieve the style it is shooting for because shoppers do consider small details when browsing through stores.

Journal Entry 12: Food Labels

All of the informational text on this box is centered and well-organized. I like how the icons were added next to the different flavors to be easy for viewers to correlate, however, I would have used more neutral colors to go with the rest of the design to represent Quaker. The other colors were chosen well as to not be repetitive. I think "instant oatmeal" could have been more bold or stand out more in some way. 

I think the type on this box works well for doughnuts. Since their name is Soft'ees, it makes sense that they used an organic, bubbly font. The white outline and blue gold around the red letters ties everything else on the box together. I think the placement was done well. My initial reaction was that I noticed the box because of the big red font, next I looked more and decided doughnuts sounded good. 

I think the type on this label could have been more creative. I would have used different colors and a different approach for the proximity.

I took these pictures in my kitchen.

Journal Entry 11: Collectable Signs

This tin collectable Coors sign caught my eye because of its antique-like style. Its company name is large and the main element, the line of text underneath was not meant to stand out or look as part of the name so it is in a fine, small, sans serif font.

A variety of different fonts are used on this sign. This works because they're in order of importance and still carry your eyes in the order they should see it. Pabst is italicized and fancy, Blue Ribbon has serifs giving it a professional effect, and beer is in capital letters but minimized in size to fit well into the ribbon.

This sign caught my eye because it is meant to be bold, clear, and simple. Everything is center-alligned and clean looking for passerby's.

I saw these signs in downtown Flagstaff. The 1st two were in Smoke and Bottle and the last sign was in the children game store.

Journal Entry 10: Skis

What attracted me to these skis were how their designs vary and how colorful they are overall. My favorite one when it comes to just type would be the Coyote one on the far right. I like the interesting font as well as the color combination of light blue on bright yellow.The script gives it a more mature look as well.

The ATOMIC ARC ski was interesting to me because the type technique looks more unique than I am used to seeing. It is interesting how they used off-white on white with a thin black outline so it could be noticed and legible. I think ARC was too slanted and tall.

The ski on the far right is interestingly connected. The K forms into a 2 in a clean way and is repeated into a pattern down the ski. I like how the gradient of the letter fades in opposite direction of the background so that the bright pink does not overlap. The type underneath that says USA is too different and I do not like how 2 completely different styles are so close. I would have chosen one or the other.

These skis are used as bench backs in the patio seating of a downtown restaurant on San Francisco Street.

Journal Entry 9: Tobacco Products

The 2 images above were interesting to me because of how similar the styles were done for both of these cigar boxes. I think the LaFlor Dominicana was more successful because of its font giving it a more fancy look, as well as the wood being a richer color. When it comes to cigars, people want the best quality, therefore I think design comes into play a lot when people are comparing brands.

Type & image give customers the biggest sense of what the product is like. When looking through multiple flavors, we look at the image and design before actually reading. With that said, I think the package on the far right is the most effective. It represents its flavor well and looks appealing. The type is also a good choice and isn't overdone. 

The package on the far right is most legible, the color scheme is most appealing, and overall the design describes the flavor well. 

I took these pictures in Smoke and Bottle. Initially, these were interesting to me because they were surrounded by so many options and that is when people naturally judge the presentation of the product.

Journal Entry 8: 3D Signs

I think the way the A is offset adds interest to this logo because otherwise it would look too boring. I think the space between Tom Alexander and Photography could be a little wider to add more separation. Another possible approach could be dividing the two lines with a dot on each side.

This sign is interesting to me because the letters are cut out and on a raised surface giving a shadow behind. I do not know if it was done intentionally, but I noticed that there is a correlation between the name "hidden lights" and the design. That is, the shadow beneath shows the text in negative almost lit, surrounded by shadows, and hidden by the copper material above it. I think if this was done intentionally it was very clever.

I found it interesting how differently these two beer companies approaches were in creating their design. Corona gives more of a "I'm on vacation" feel and they advertise that in their commercials with people relaxed on a beach opening a bottle of Corona. Because of this idea, their font is more laid back and the C looks almost spanish to correlate with Mexico. Bud Light is very American looking with the red, white, and blue color scheme. It is bold, strong and intended to be the all-American beer choice.

The first two photos were taken on the side of a building in downtown Flagstaff. The second two photos were taken from outside a restaurants window in downtown Flagstaff.

Journal Entry 7: Advertisements

The type on this poster looks disconnected from the top. The "Mad-I" fit in on the top left looks like it did not know where to go and throws off the symmetry. All together I think there could have been a better way to combine all the information with a similar color scheme.

I think the text area over the pickle is hard to read since the background color is similar to the color of the text. I think a brighter color would stand out better and be more legible. 

There is a lot of variation in fonts, size, and color. I think it still looks good because there is so much information that putting more emphasis on different areas makes it easier to read as a whole. 

I took these pictures of signs I saw standing on sidewalks in downtown Flagstaff.

Journal Entry 6: Flyers

This poster definitely caught my eye because of the bright colors and interesting font. Although I don't love the font, I think it definitely made me notice and look at it because of how different it was. I like that the type looked almost self-created and is bold and gives off a positive energy for the event it is promoting.

My initial thought was that this flyer was too simple. All of the font is the same. I think the importation paragraphs on the corners could have been done in different styles to draw the viewer in to actually want to read about it. There needs to be more hierarchy in important parts of this flyer. Overall The center image and text is the strongest but there is too much information in a not legible enough font.

Here is an overall image of all the flyers that were posted in one area. It made me realize that passerby's may only stand and view for a few seconds and that it is important for your flyer to really stand out from the rest and be the one that catches peoples eye.

The typography in this flyer is really strong and represents a fun, cool, and western style. I like the way the font has a white glow to go with the skull and is destroyed and messy in areas to give more of an appeal to young adults.

I took these pictures downtown. I found flyers posted on various poles or in a small wall area.

Journal Entry 5: Graffiti

This stencil on the side of a newspaper dispenser is spray-painted. It stands out because it is white on bright orange. Arizona written above is spaced out well to not be completely aligned but still have enough space. The y in Daily has spaces around it so the line does not interfere with the legibility. 

This statement; "Bikes Not Bombs" shows character, and is bold. I like how it unintentionally drips at the bottom looking like blood.

The side of this building really cached your attention. It is a piece of art but shows tattoo style typography and it works really well with its interesting curves and 2 colors.

This type was interesting to me even though I was unable to read what it said. I think the angled type looked good to make the space underneath more interesting to focus on the drips.

The handwriting going along this wall on top of a childish mural sends a message. I like how the font is equally as kid-like as the painting.

This graffiti had an interesting Q and the drips are all very similar lengths.

I took these pictures around downtown Flagstaff. 

Journal Entry 4: Window Signs

This window print has very interesting serifs that give style and also a western look.

This playful font is girly, has curly ends, and is overall fun. It works well since it is a shoe boutique that will catch a girl's eye.

This font is rugged and represents rocks to give an outdoorsy feel for the adventure of going on a Jeep Tour. The Grand Canyon *Old West* font is an old-fashioned style and in caps since it is smaller.

This type really works for the old fashioned Barber Shop window look. 

I took all of these pictures from store windows in downtown Flagstaff.

Journal Entry 3: Store Signs

This font is interesting to me because it is not only geometric, but it has curves as well. Its serifs are very unique and overdone for a more bold look. I like how only the bottom of "Ole" is curved.

This is a cute, girly sign that uses a flower to dot the eye and correlates the color from the flower into the script underneath. 

This is a very interesting sign. I like all the detail and the black backdrop behind the gold really makes the gold come forward. Overall it is a very pretty design and has character for an indian styled bead shop.

I took these pictures downtown above different store doors.

Journal Entry 2: Toy Product Boxes

This game name is intended to be loud, fun, and to catch your attention. I feel that it achieves that because the white stands out and the red outline makes it pop even more.

This pirate game used a very suiting font. It is justified so that the top and bottom line are the same width, making the word booty larger to fit together well and stand out.

The two above images are by the same company and have similar graphics but different font styles. This was done to make the more legible one attract to a slightly younger age group.

The font for Dinosaur Magnets was very effective for this product. Its jagged edges give it a stone-age look, and the colorful colors make it appeal to kids.

I like this logo because the oo's represent the wheels on the toy cars.

This is a baking set for brownies, I like how the font is a little playful but more mature and elegant like what you would see on a pastry companies label.

I took all of these images in a children's game store downtown.

Journal Entry 1: Beverage Labels

I took the following pictures of alcoholic beverages at "Smoke and Bottle".

Although all of the beer bottles shown above are made by the same company, each individual bottle has its own design & typeface relating to its name, flavor, or kind.

This packaging was done on the side of a box to hold multiple bottles. The designs show to pay attention to type in overall design to keep a constant flow between type & image relationship. They draw the viewers in to take a closer look and the longer they look at it, the more they read about the product.

Here are some smaller packaging designs that have interesting titles and although they represent a psychedelic design, they are still legible enough.

These beer bottle labels use a lot of interesting type styling techniques. In the first two bottle labels, for example, the title is on two lines, justified, have various size, color, and weight. The type on the third bottle label follows curved paths.

I like how the "Devil's Ale" logo uses the theme it is representing to make its type. The devil ears are symmetrical like the V. Overall this brand has a strong type design and represents the product name well.

I picked these for my entry because I loved the interesting type on these labels and boxes. They show creativity and to me are unique compared to most common alcoholic beverage brands.